See the multimedia coverage:
Joel Mokyr’s Nobel Prize
Our team publicized Joel Mokyr’s accomplishment with a news conference, extensive Â鶹´«Ã½ Now coverage, a multimedia Â鶹´«Ã½ Magazine cover story, and coordinated work with numerous global media outlets.
Â鶹´«Ã½ Now
External Media
Coverage of Prof. Mokyr’s Nobel Prize and press conference was picked up nationally and globally.
Newswire pickups included and . Coverage in legacy outlets included the , , and , as well as , , , , multiple stories in Forbes (, , ), , , and .
International coverage included , , , and .
Broadcast coverage included , , , , , , (Canada), and .
News of our hometown hero was also picked up locally by , , , , , , , , , , , , , , and .
RESULTS
News coverage of Joel Mokyr’s Noble Prize received 6,235 total mentions an estimated reach of 88.63M.
Â鶹´«Ã½ Magazine
The cover story of the Spring ‘26 issue of Â鶹´«Ã½ Magazine featured an in-depth personal profile of Prof. Mokyr, his life, work and influences.
Video
With extensive coverage already in existence, Â鶹´«Ã½ Magazine took a lighter approach to let viewers experience Mokyr’s warmth and good-natured humor up close.
Social Media
Posts included the announcement of the Prize, photos from the press conference on campus, and a touching video of Prof. Mokyr reading a congratulatory email from a former student.
RESULTS
To date, social media posts celebrating Prof. Mokyr’s Nobel Prize reached 7M users—garnering 175.3K engagements and 2.5M video views.